GABRIELA JAIME
SUMMARY
Piquenique offers fresh, local culinary creations to go. A modern bite for every mood; to satisfy picky eaters —even on the go.


APPROACH
Starting with extensive research into local competitors, I used strategic tools like the Brand Key and Golden Circle to establish the brand’s essence, values, and target audience.

SECTOR
Food & Hospitality

SCOPE
Research & Art Direction
Brand Identity Development
Editorial Concept
Packaging

The final visual identity blends the parent brand and the new whimsy brand, reflecting the joyful experience of having a picnic while maintaining the premium feel of Deli Social.




The symbol aims to replace the wordmark in limited spaces as well as function as a container.


Photo Credits: Deli Social and Lara Défayes.