GABRIELA JAIME

 

SUMMARY
Piquenique offers fresh, local culinary creations to go. A modern bite for every mood; to satisfy picky eaters —even on the go.


APPROACH
Starting with extensive research into local competitors, we used strategic tools like the Brand Key and Golden Circle to establish the brand’s essence, values, and target audience.

SECTOR
Food & Hospitality

SCOPE
Research & Art Direction
Brand Identity Design
Editorial Concept
Packaging




The final visual identity strikes a balance between the playfulness of Piquenique and the refined feel of Deli Social. It captures the light, joyful spirit of a picnic while maintaining the quality and visual continuity of the parent brand.




The symbol aims to replace the wordmark in limited spaces as well as function as a container.


Photo Credits: Deli Social and Lara Défayes.