SUMMARY
Piquenique offers fresh, local culinary creations to go. A modern bite for every mood; to satisfy picky eaters, even on the go.

APPROACH
Starting with extensive research into local competitors, we used strategic tools like the Brand Key and Golden Circle to establish the brand’s essence, values, and target audience.

SCOPE
Research & Art Direction
Brand Identity Design
Editorial Concept
Packaging

SECTOR
Food & Hospitality

(2023)
The final visual identity strikes a balance between the playfulness of Piquenique and the refined feel of Deli Social. It captures the light, joyful spirit of a picnic while maintaining the quality and visual continuity of the parent brand.





The symbol aims to replace the wordmark in limited spaces as well as function as a container.


Photo Credits: Deli Social and Lara Défayes.
WANT TO WORK WITH US?


Operating between Mexico and Europe, we focus on visual identity, editorial systems, and custom typefaces, collaborating with clients in food, culture, publishing and more. Our work is process-led, research-driven, and grounded in dialogue.

Here for brands with ideas and space for thinking things through.

NOW: 19.4195° N, 99.1625° W
info@gabrielajaime.com
Based in the WWW