SUMMARY
We worked with the metaphor of dancing and how our body behaves when it moves. this led to experimentation with two types of mechanisms; the first prototype followed the scissors logic, while the later one (and final) followed the compass logic.
APPROACH
This typology of object allowed us to translate dance movements like spin and pivot, drag and drag across (sliding along the floor) onto an open typographical stroke and structure. It was important for us to show the coordination and movement of two that becomes one – hence we chose to maintain the final output as an open stroke typeface.
SCOPE
Type Design
Editorial Design
 
In Collaboration with
    Pauline Heppeler
        2022–2023
COURSE
Tools Make Shapes
     Mentored by Kai Bernau
       @écal Master Type Design 22/24

THE TOOLTHE LOGIC




WANT TO WORK WITH US?

Operating between Mexico and Europe, we focus on visual identity, editorial systems, and custom typefaces, collaborating with clients in food, culture, publishing and more. Our work is process-led, research-driven, and grounded in dialogue.

Here for brands with ideas and space for thinking things through.

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info@gabrielajaime.com

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